Sequoia Scout Crystal Widjaja on the Sequoia investing framework, building consumer products and becoming a good seed investor.


Crystal Widjaja, Startup Advisor & Sequoia Scout

Key Takeaways:

1) Spending time operating before venture helps you better understand the drivers of growth in a company, and it’s helpful when you sit on the other side because it helps you identify founders who really understand the journey.

2) As you begin scout investing, develop your thesis around team specific product experiences. Some teams may like a product in a way that other teams don’t, and make sure the companies you are scouting understand which user to sell to for their product.

3) Look for tenacious founders that are looking to do the hardwork and truly understand what their users care about.

4) Check out!!