Road Untraveled: (Sports) DRIVE by DraftKings – Managing Director Kiki Mills Johnston on returning to sports after COVID19 and the future of fan engagement.


Kiki Mills Johnston, Managing Director, DRIVE by DraftKings

Key takeaways:

1. Companies are trying to identify ways to engage fans when they aren’t able to bring them into the stadium (VR, competitions, fantasy, etc)

2. A new light is being shed on e-sports, but we still need to ask “is this a means to an end or a new norm once all this settles”.

3. Switch up your information sources to avoid information overload or only getting one sided perspectives.