Road Untraveled: Prologis Ventures’ Breton Birkhofer on supply/demand shocks, real estate tech, and fundamental changes to the labor force as we knew it.


Breton Birkhofer, Principle, Prologis Ventures

Key Takeaways:

1. Companies should think critically about the total cost of layoffs, as they also should include the cost of hiring and retraining.

2. The depth and length of the demand shock is still unclear, and it is hard to know just how severe the knock on effects across the supply chain will be for some time.

3. The theory of nice to have vs need to have is being brought to the forefront, and many companies will find out whether or not they are considered critical by their employees as budgets get re-evaluated.