Road Untraveled: Pear VCs’ Mar Hershenson on seed investing, communicating with portfolio companies and assessing a founder in a digital era


Mar Hershenson, Co-Founder and Managing Partner, Pear VC

Key Takeaways:

1. Daily check-ins are critical, and teams should increase scheduled communication to help employees feel heard during these times. 

2. Deployment of capital in the seed stage is somewhat insulated, and will likely continue to be strong. 

3. To the extent they need to raise, founders should circle back with investors they know who understand their business and have tracked their progress to date. Share a succinct plan that acknowledges the scenario we are in, and if needed, look into alternative sources of funding where available.

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